| Website Domains: Domains are cheap and easy but not all companies are created the same. To get your web presence off on the right foot you’ll want to secure domains with your name in them (preferably .com if available). From the beginning you are branding “YOU, INC.” so it’s important for people to find you online when they’re doing research on you and your product/opportunity (a domain with your name in it will help your Search Engine Optimization efforts). An added bonus is using a company that you can learn a lot from in terms of website marketing. A great marketing company /domain provider I’ve used for several years that’s reliable with excellent customer service is: |
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GoDaddy has established itself as the domain provider of choice for thousands of internet marketers. Their domains are very inexpensive (they always have sales and promotions running) and their account manager makes it easy to manage your various domains. NOTE: GoDaddy is awesome at upsell marketing so take note of what you see as you go through the buying process (great marketing lesson here). But unless you’re going to purchase hosting, website services, etc. (which you don’t need from them), just stick to buying your domain name with no extra services attached, no matter how tempting their offers are. |
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Web Hosting: Having a website is pointless unless you’re assured it’s “up” and available for potential customers to see 24/7. That’s why it’s crucial to host your site with an affordable company with unlimited disk space and bandwidth. You”ll also want to make sure your hosting provider offers the latest cpanel control panel, unlimited email, free site building tools, and is WordPress friendly. My top choice, and the choice of over 2.2 million hosted domains is: |
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If you plan to market online through a website it’s crucial to have it hosted with a reputable company. HostGator is the leading choice of thousands of internet marketers world- wide due to their stellar up- time rate and responsive customer service. |
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Blog/Hub/Central Nerve Center: These terms all describe your central online presence. This site could include your Blog, Landing page, About Me page, Training page, Video page, Pictures, page, etc. It’s the all- inclusive place where your potential customers can go to get all their questions answered about “YOU” and learn more about your products, services, opportunities, etc. At the end of the day your customers don’t buy what you’re selling, they buy “YOU”. Think of it as your “YOU Inc.” storefront that highlights you and the solutions you have to offer; a place to “connect” with your audience. Obviously this is a huge piece of your marketing puzzle so it’s very important to use a platform that offers flexibility in design, is user friendly, and backed by excellent support. My “hub” platform of choice is: |
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The flexibility of Thesis allows you to create and manage your entire marketing “Hub” all in one place. Create a landing page, blog, About, Contact, and other pages essential to effectively generate leads and convert sales in this SEO- maximized platform. |
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| E-Mail Marketing: To build a large list of qualified prospects you will need a system to automate your communication with them. If you have 15,000 people on your list, it’s not possible to keep track of everyone and stay in contact efficiently. A great auto responder is like having a full time admin. assistant and marketing team working for you while you focus your time on the highest dollar value activities. It’s also a filtering system that when set up correctly will draw the best prospects to you so you’re not wasting your time with tire kickers. Here is my top pick: |
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Aweber is a great email marketing tool because of it’s versatility. Aside from the auto responder, it also allows you to create lead capture widgets for your websites, and also has an excellent tracking tool so you know which ads/ sites are performing and which aren’t. Highly recommend by myself and thousands of top internet marketers. |
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| Content Distribution: If your SEO strategy includes content distribution (and it should) from articles, press releases, video marketing, etc., you’ll want to use tools that make this process more efficient so you can reserve your time for high dollar producing activities (marketing and prospecting). Manually submitting content to one site after another after another is tedious and a waste of time when tools exist to do this for you. This video distribution product gets my top vote as well as blessings from thousands of marketers world wide: |
| Traffic Geyser |
For video content distribution Geyser is the leading choice for top internet marketers. Save time creating and distributing videos to search engine friendly content sites and watch your rankings and traffic soar. |
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