Stop Using Social Media This Way To Build Your MLM Network Marketing Business

by kylewilson on April 22, 2010

Whew, just escaped a biz opp pitch fest on Twitter. If you’re in MLM Network Marketing and I introduce myself to you in person, are you going to shake my hand and immediately start vomiting your biz pitch all over me?

Is that any way to build a relationship? People don’t join companies, they join people. You wouldn’t strip naked or propose marriage the first time you meet your dream date, , would you (If “yes”, seek help now)?

And people wonder why MLM/Network Marketing gets such a bad rap. The MLM and network marketing companies aren’t the problem, it’s the reps who, out of desperation and a sense of lack (instead of abundance), spew their “best opportunity ever” pitch to friends, family, and anyone who will listen.

Why is this the worst possible way to go about building a MLM network marketing business?  Several reasons:

1.  Your friends and family do not want to be stalked to join the latest, greatest, can’t miss, automatic cash money business in the world today!

2.  Same thing goes for strangers

3.  Believe it or not, very few people you approach randomly are actually looking for a business opportunity at that time

4.  This marketing approach is not targeted to groups of people who’ve already been identified as someone being interested in learning more about business opportunities

5.  This marketing strategy is not leveraged, meaning there are only so many hours in a day to get your message out and reach targeted prospects. You can only pitch so many people on the phone or face to face in a day

6.  It gives the MLM and Network Marketing industry a black eye when reps fly around wildly, pitching everyone they know, making false income and performance claims.

7. It creates high turnover as people are pressured into joining something they’re really not passionate about, only to drop out a short time later.

If this is you, put your online communication into real life in a face to face perspective. If we meet at a networking event, I’m going to ask you what you do, ask about your family, kids, interests, and hobbies to see if we have anything in common.  I’m genuinely interested in getting to know you better as a person to see if I can add value, not just another number or dollar sign.

Think about how you respond in those situations.  Are you dying to cut through the crap and get right to the pitch so you can move on to the next poor soul?

Or, are you also interested in learning more about me, my career, family, likes, and dislikes?

Remember, people join people, not companies.  Business opportunity seekers are looking for leadership, a mentor, coach, someone who can provide them with the right tools based on their personality to help them be successful.

This process can only work through relationships, not a “wham, bam, thank you ma’am” kind of approach (excuse the poor- taste analogy)

What if there was a proven system that trained MLM and network marketing reps how to generate qualified business opportunity leads, build relationships, and in turn create successful businesses?

Luckily, for you, me, and the entire industry there is.  The most effective online Attraction Marketing training system in the world can be found HERE.

{ 2 comments… read them below or add one }

Brian Pinski April 22, 2010 at 8:37 pm

So very true Kyle. It is very annoying when people just shove their opportunity in your face right away. I laugh when I get a Facebook friend request and in the request they are already pitching their biz to me. Hello??? I don’t even know you at all, you say hi in the friend request and then you say join you??? Delete!!!!!

I laugh at some of the group pages on FB where all people do in the walls is put their link. Do you really ever get anyone to join you that way?

You hit on every point in a great way Kyle. Rock on!!!

Brian Pinski

kylewilson April 22, 2010 at 8:55 pm

Great points Brian! Sadly enough this strategy actually works occasionally until “buyer’s remorse” kicks in and the new distributor who signed up in the heat of the moment realizes they made a mistake.

Building a relationship to qualify a prospect is far more effective for long term growth.

Thanks for the input and best of luck to you!

Kyle

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